The Dairy Free Boom

Ice creams without dairy ingredients aren’t just for the lactose intolerant anymore. 53% of global consumers consider plant-based alternatives because it is healthier. For those looking for variety or following a special diet, there are more non-dairy ice creams and frozen treats available than ever before, and they taste better, too!

From small brands offering vegan options to larger brands offering non-dairy versions of their classic flavors, there is no shortage of dairy free options in the ice cream aisle. Some replacements for dairy bases include coconut milk, almond milk and oat milk.

Discover Magnum's iconic plant-based ice cream, available in Classic and Almond (Source: Magnum UK). 

Bakery & Dessert Inspired Flavors

Indulgent flavors like birthday cake are increasingly common in ice cream due to many people turning to indulgent foods to treat themselves and relieve stress. This comforting reminder of simpler times can augment the indulgence of such flavors. 15% of all ice cream launches in Europe had a bakery flavor component in 2021 (Source: Mintel). 

The Cornetto Stellati Sicilian Cannoli inspired ice cream cone was designed by Martina Caruso, an Italian Michelin-starred chef. The product features a cinnamon wafer, ricotta ice cream, toasted pistachios, orange sauce and cocoa. 

In Tune with Immune

Ongoing anxiety stemming from COVID-19 will continue to push consumers toward prioritising their immune health. 3 in 4 consumers globally say that being mentally healthy boosts the immune system. As a result, consumers are looking for indulgence as a mood booster while keeping their immune system in check.

'Enlightened' is an ideal example of this. Made with:

• Elderberry - High in Vitamin C
• Hibiscus - Contains antioxidants 
• Aloe Vera - Medicinal plant for boosting immunity

Craft and Small Batch

As with other product categories, a product that is a craft or small batch has an exclusive feel and positioning. This entices consumers to try a special product while they can. 

These products can often be perceived as more premium. Limited Time Offers fit into this category too. Anything that might create a sense of "FOMO" (Fear of Missing Out) in consumers.

Haagen-Dazs collaborated with BTS character TinyTAN to promote special premium collectables (Source: Haagen-Dazs Thailand)

Customization

47% of regular ice cream consumers have a favorable perception of a product that is "customized/ personalized".

Consumer interest in customized treats is being addressed at ice cream shops around the country. This has led to innovators taking a new approach to differentiate themselves. 

The National Restaurant Association asked chefs what they thought would be the trending snacks and sweets in 2019 and Thai rolled ice cream was named the top sweet item.

Gordo's Ice Cream in Chicago has found another way to customize with their personalized dipped and topped bars.