So, why is plant-based getting so big now? It’s simple. Consumers want positive nutrition that helps their general well-being. They look for less baddies and more goodies. They don’t even need strong scientific evidence to know plant-based is better for them. They look to enjoy and to indulge without worry – without guilt. For themselves, for the planet, and the farmers in our supply chain.

Did you know that all Van Houten cocoa and chocolate drink powders are made with Cocoa Horizons cacao beans? That means that they are sustainably sourced, with a fair pay for the farmers harvesting it. Your customers truly want that. More than 50% even say they understand that plant-based options cost more. Technically, that makes chocolate the best plant-based option out there, does it not?