Discover 3 ways to bring multi-sensoriality to your products: through

1. Superior taste
2. Exciting looks
3. and surprising textures.

For consumers today, the bar is high when it comes to indulgence. They look for chocolate creations that will truly wow their senses. Exotic flavors or unusual combinations appeal to the novelty-seeking consumers’ palates.

According to our study, 60% of global consumers said that rare, unique or even crazy flavors are a way that chocolate confectionery products can be made more exciting.³

Moreover, 23% of global consumers say that while they choose food and beverages they are influenced by flavors that bring sensory excitement while 26% are influenced by new/unique/different flavors and 22% are influenced by interesting/exotic flavor combinations.⁴

Sources:

³ Barry Callebaut proprietary study, 2022
⁴ Innova, 2022

When you eat your food, both taste and texture send signals to your brain. It can totally change your eating experience and influence your senses. Drive sensational creations with a play on texture and combinations such as crispy with smooth, velvety and crunchy, soft, hard and chewy... Read why inclusions make the difference and how texture plays a big role in the tasting experience: