Indulging the
senses of
modern-day
consumers
Indulging the
senses of
modern-day
consumers
Ready for the ultimate pleasure-seekers
Reach the next generation of consumers looking to celebrate life. Did you know that 71% of them want to try new and exciting chocolate experiences?
Ruby is just what they are looking for. (Barry Callebaut proprietary study, 2019)
Ruby chocolate provides Millennials and Centennials alike with a yum, beautiful and Instagrammable chocolate experience.
It’s an indulgent treat that satisfies all the senses.
The biggest sensation since the discovery of white chocolate in 1937
Ruby chocolate has quickly become a global food trend across different chocolate categories.
It has received multiple awards for its innovation, both in the US and the Middle East. (Innova Market Insights and Foodbev)
Modern-day consumers have spoken. They want ruby. The chocolate managed to inspire over 100 brands across segments,
such as tablets, pralines, biscuits, ice cream - and now a deliciously smooth chocolate drink.
Offer a sustainable chocolate experience
The next generation of consumers cares deeply about the origin and processing of their foods and drinks. Something that tastes good, should be made good.
As a part of Cocoa Horizons, Van Houten ruby chocolate drink is a clear answer to the call of conscious consumers.
Cocoa Horizons is the sustainability programme founded by Barry Callebaut in 2015 and supervised by the Swiss Federal Foundation Supervisory Authority.
The independent, non-profit organisation focuses on cocoa farmer prosperity by helping farmers build self-sustaining cocoa communities that protect nature and their children.
