We are Masters of Taste

Barry Callebaut Masters of Taste

We are Masters of Taste

Our new brand essence

For over a century, we've been the heart of chocolate and cocoa.
Today, we evolve that legacy with a sharper focus: Taste. Because taste is a universal language we all understand.
Welcome to the next chapter: Masters of Taste.

Dries Roekaerts, President Customer Experience

Chocolate Expertise Callebaut

More than 100 years of chocolate mastery

From soil to sapling, harvest to hands, we are not just makers of chocolate — we are its caretakers, its innovators, its uncompromising stewards. As Masters of Taste, our new brand essence reflects a deeper commitment to deliver unmatched value for innovators and chocolate industry leaders built on:

  • Bean-to-bar expertise that fuels chocolate innovation
  • Indulgence to better-for-you solutions tailored to every consumer profile, segment and price point
  • Tailored support that ensures successful launches and enables smoother reformulations
Taste drivers

Where taste begins

Discover how recipe, origin and process — our three core taste drivers — help you deliver great-tasting chocolate experiences in every bite.

Chocolate excellence innovation expertise customer service

Masters of Taste. At your service.

Our chocolate experience is crafted to fit every vision, meeting diverse needs with expert guidance and precision.

With a global footprint of 22 Callebaut Chocolate AcademyTM centres, we innovate, guide and co-create superior chocolate experiences tailored to consumer expectations — all in the interest of taste.

Together, let’s keep raising the bar.
For you, we are Masters of Taste.

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