Centennials are very aware of their personal health, their nutrition and the food they eat. They are looking for food that is nutritionally good for them, but they don’t want to give in on taste. No compromise. They want to indulge without feeling guilty. Real, natural, organic, known ingredients are what they are looking for, instead of weird-sounding ingredients or additives.
You can give your products a healthier twist in 2 ways: adding healthy ingredients or removing the unhealthy ones.