During the last couple of years, plant-based has developed across most categories, savoury and sweet. The pandemic has accelerated the quest for a more mindful way of eating, taking into account both health and planet, without compromising on taste... and plant-based products tick all the boxes!

Across chocolate confectionery, bakery-pastry, biscuits and ice cream, the top reasons to consume plant based products are: 

1. Taste (43%), 
2. Health (42%), 
3. Bring diversity (35%)
4. Animal welfare (23%) & climate change (21%)

_{Source: Barry Callebaut proprietary consumer survey, fielded digitally in November 2021 using Qualtrics. The research was conducted in France, UK, Poland, Germany, Italy, Spain, US, and Australia among 3207 respondents. The survey asked respondents about plant-based indulgence: chocolate confectionery, bakery, pastry, ice-cream and drinks.}