History of CarmaⓇ from our Swiss chocolate masters

For nearly 90 years CarmaⓇ’s Swiss chocolate masters have been creating ingredients of highest quality and workability to make lives of bakers and pastry chefs easier and better. Over almost nine decades CarmaⓇ has been globally recognized for bringing extraordinary solutions and delivering finest Swiss quality in every product. Discover more about CarmaⓇ’s chocolate history and our products that left their mark in the chocolate world.

1931

Carl Maentler

Carl Maentler, an entrepreneurial spirit founds CarmaⓇ in Zurich, using his apartment as office and production plant.

1936-1941

Old Carma Factory

Carl Maentler relocates from Zurich to Dübendorf, where our production facilities are still based to this day and date.

1961

Along with its 30th anniversary, CarmaⓇ is one of the first Swiss brands to enter the Asian market.

1963

CarmaⓇ increases its production capacity further and launches new products, one of which is the famous Massa Ticino™ Sugarpaste - a sugar-based covering for cakes.

Massa Ticino Timeline

1999

Barry callebaut logo

With the integration of CarmaⓇ into Barry Callebaut, CarmaⓇ becomes a truly global brand. Our legendary Swiss chocolate masters’ craftsmanship enhances Barry Callebaut’s competence and portfolio in the international market.

2005

73 years after Carl Maentler moved away to Dübendorf, CarmaⓇ relocates sales, marketing and administration back to Zurich, joining the headquarters of the Barry Callebaut Group.

2006

CarmaⓇ’s couverture “Milk Claire” receives a gold medal from the acclaimed “Accademia Maestria Pasticceri Italiani” for the “World’s Best Milk Chocolate”.

Worlds best chocolate

2013

utz certified

CarmaⓇ starts launching UTZ* certified Couvertures. After 82 years, CarmaⓇ undergoes a visual redesign reflecting its global outlook with a local focus. 

*UTZ Certified stands for sustainable farming and better opportunities for farmers, their families and our planet.

2014

CarmaⓇ launches nine exciting new Massa Ticino™ Sugarpaste colours together with The Colour Mixing Guide allowing you to create over 60 unique shades.

Massa Ticino Sugar Paste Range

2015

couverture_gold_quintin_5kg

2015

CarmaⓇ launches the creamy caramel couverture “Gold Quintin 31%”. Its natural colour and flavour derive from caramelised milk, and not from added caramel.

2016

CarmaⓇ couvertures are now offered with halal, kosher dairy and UTZ Certification.

Kosher halal utz

2017

CarmaⓇ launches the blackest couverture on the market: “Black Zabuye 83%”. In the same year “Milk Ecuador 42%” is launched, consisting of only 3 ingredients: fine origin rare cocoa, Swiss milk and Swiss caster sugar.

2018

Barry Callebaut releases the biggest innovation since white chocolate in 1930: the fourth chocolate type, ruby. With “Ruby Azalina™ 40%” CarmaⓇ brings their own Swiss ruby chocolate to the market.

Couverture_Ruby_Azalina

Get in Touch

Your Nearest Sales Representatives

Maureen Shanahan
  • Artisans & Chefs
1-312-496-7346

Your Nearest Office

Barry Callebaut USA LLC
903 Industrial Highway
Eddystone, 19022
Stati Uniti

+1 610 872 4528