Bakery & Pastry
Get inspired
Barry Callebaut has a wide range of ingredients, serving the needs of our customers active in various bakery categories. Whether you are producing bread, pastries, cakes, biscuits, cereals or protein bars, you will find numerous ingredients to pimp the inside or outside of your product.
The portfolio consists of much more than chocolate! We also have fillings, coatings, cocoa powders, and multi-sensorial sprinkles & inclusions such as chocolate sprinkles or biscuit sprinkles, and freshly roasted specialty nuts.
Browse through our product section to find out more about how to bring exciting flavours & textures.
At Barry Callebaut we try to understand what the end consumer wants when he is confronted with all the options in the supermarket shelves and is faced with a purchase decision.
What are the products benefits consumers are actively looking for? We are eager to know what the future of confectionery & bakery looks like. Which trends are there to stay? Will hyper indulgence make baked goods more appealing to consumers? Or should we be concerned with improving nutritional values in pursuit of a better nutriscore? We have a consumer & market insights team to answer exactly these questions.
Top 6 Bakery Trends
Deep Dive in the key trends
Better for us all
Consumers are more nutritionally savvy than ever & are becoming increasingly demanding about the ingredients in their food.
What are the 4 food requirements today's consumers are looking for?
Make My Day Special
Consumers have strong emotional ties to the bakery category, those can also have the power to make all our days a little bit better.
Which bakery trends will make your consumer's day special?
Next level Indulgence
Consumers first and foremost turn to sweet bakery goods to treat themselves.
How can you make your baked goods more appealing to consumers looking for a sweet delight?
More Trends & Insights
Organic, a key claim in cereals and baked goods
Consuming organic products moved from being a hype to become a lifestyle. Discover what it means for baked goods and cereals manufacturers, and get inspired by Barry Callebaut concepts.
How to work with ruby chocolate
Ruby chocolate’s fruity taste calls for bold and unusual food pairings. But pay close attention when working with ruby chocolate to ensure the chocolate keeps its original flavor and color.
Protein bars: Plant-based on a growth trajectory
Plant-based nutrition bars is a fast growing niche within the fast-growing healthy bars category. Discover inspiring launches and dream about your next plant-based creations with our delicious vegan and dairy-free products.