Millennials, in particular, are interested in ‘classic & nostalgic flavors’ but with a modern and upscale twist. Therefore taking CARAMEL and reinventing it in new ways and unexpected creations are of today’s consumer interest.
Caramel: longstanding taste of comfort & nostalgia
Caramel in chocolate creations remains within the top 5 flavors for years already. How come?
- Today, caramel is the third most desired flavor in chocolate confectionery in Western Europe, after hazelnut and almond.
- Demand for caramel-flavored food has arisen since 2009.
- Over 4,900 caramel products have been launched in the past 5 years for the confectionery, bakery & pastry, ice cream and dairy segments, in Western Europe.