Tasteful Experiences

Consumers’ desire to enjoy and indulge in tasty products has been around forever.

However, what we have seen emerging recently is that the taste appreciation of consumers has evolved. Consumers’ palates have become adapted to more subtle and less obvious tastes, including less sweet flavors. People still want to enjoy life and enjoy food & drinks, but at the same time, they are mindful about their health.

Barry Callebaut’s recent proprietary consumer research clearly underlines this soft health trend:

Simple and Straight from Nature

Accelerated by the pandemic, global consumers want to reconnect with the nature around them. Mother Nature is valued more and more as consumers are increasingly aware that immersing themselves in nature is beneficial for the body and mind. Nearly 6 in 10 global consumers feel the need to be closer to rural life.²

Also in Food & Drinks, nature's flavors are increasingly valued.

Consumers look for pure products straight from nature, with minimal processing and as little ingredients as possible.