All food categories are impacted by the vegan / dairy-free wave. From ice cream to confectionery, bakery, pastry and snacking; plant-based NPD is a growth opportunity not to miss.
In 2027, the plant-based food market is projected to reach $74.2 billion, growing at a compound annual growth rate of 11.9% from 2020.4
Across all categories, 2 product positionings emerge:
- Better-for-you products, focusing on the goodness of plants
- Indulgent products, that happen to be plant-based
See below some examples of how this trend is taken to the market.