What is Intense Indulgence?

Consumers look for Intense Indulgence when they want to enjoy life to the fullest. They want over-the-top and immersive experiences.

Flavor exploration continues to be a big trend in North America, sparked by a strong tradition for holiday celebrations both big and small. Colors, flavors, textures and overall multi-dimensional experiences are at the heart of Intense Indulgence.

Underlying this trend is a desire for more premium experiences, enriched by story-telling about the chocolate itself.