Celebration

Celebrations have always been important to the bakery category but this year, there is even more to celebrate. 

We see confetti, sparkles, seasonal flavors, and new formats for sharing that deliver happiness for consumers.  On social media channels, consumers are creating “dessert charcuterie boards” filled with sweet treats instead of the traditional meat and cheese. 

Brands like Cheryl’s Cookies have been tapping into this trend to target social occasions and moments of celebration. 

Added Goodness

By using wholesome ingredients that provide health benefits, baked goods can steal from the snack aisle. 

Whether it’s dark chocolate or nut flours, baked goods such as these Simple Mills Double Chocolate cookies satisfy indulgent cravings while being nutritionally superior to other options in the market, making them particularly attractive to today’s consumers who have their health top-of-mind. 

Treats for the Planet

Clean, transparent products are on trend as consumers seek to be close to nature. 

Nearly 1 in 3 adults in Canada look for all natural ingredients when seeking out healthier baked goods, +3 points vs. 2019⁵.  More and more consumers are committed to sustainability and products that are better for the planet. 

Renewal Mill claims to help you “fight climate change from your kitchen” as they use food byproducts to create their plant based baking mixes.