Addressing consumers' need for tasty, nutritious and honest food
The chart below is the outcome of a recent global research study. It illustrates that consumers showed interest in chocolate confections that were described as both “tasty and good for me.” It also illustrates that consumers showed a preference for chocolate confections and chocolate candy where “bad and unhealthy ingredients were removed” and “good-for-you ingredients are added in.”
This supersized panda-shaped solar field in Datong is a great example of China’s respect for Mother Nature’s beauty and commitment to use renewable energy.
These bright, "happy yellow" Converse shoes made from upcycled jeans meet today’s consumers’ desire for eco-friendly alternatives from their favorite brands.
One can take action towards protecting the environment through their food choices. Food production that respects nature also respects the future. Transparency in production and transparency in where ingredients come from is of increasing importance.
Are products sustainable? Are products traceable?
These are questions consumers are starting to ask, and it’s influencing product appeal, as demonstrated by this chart.
Good for the community
One consumer said, ‘If I eat chocolate, I do it to feel good. And I don’t feel good if somebody had to suffer for my chocolate.”
This quote exemplifies how young people view their choices and their impact on the world with mindfulness and an active conscience.
They would rather eat chocolate that is sustainably sourced, ensuring that farmers were paid a fair price.
“Honest” food is what consumers want.
This food must embody it all: good taste, good nutritional value, and a mindfulness of the planet and its inhabitants.
Consumers desire happy, healthy lives, and food is an integral part of this. They want to exist in harmony with their world, but cannot do so without food that is harmonious with their desires and values.
Tasty & nutritious wholegrain breadhttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-09/Tasty%20nutritious%20wholegrain%20bread.jpg?itok=1WK1lrH5
Happy Millennials enjoying nature on a scooterhttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2019-09/Happy%20Millennials%20enjoying%20nature%20on%20a%20scooter.jpg?itok=kyir5q1s
Delicious & healthy sustainable blackberrieshttps://www.barry-callebaut.com/sites/default/files/styles/paragraph_image_gallery_full/public/2020-08/Delicious%20%26%20healthy%20sustainable%20blackberries%20%281%29.jpg?itok=nPtlL4kD