Clean Label, Enhanced Health Cues
The bakery space is addressing consumers concerned with health and wellness. Better-for-you treats often come with clean claims, natural positioning and simple labels. An example of this can be found in Double Chocolate Mini Donuts from Foodstirs, which are made with organic ingredients, contain less sugar than the average donut and are Non GMO.
Products with the ‘bad stuff’ removed fit into this bakery trend, too. These products could be dairy free, sugar reduced, clean ingredients, GMO free or even Vegan.
38% of of North American Millennial consumers said that they seek out Vegan cakes and pastries compared to just 24% of the total population.2