Ruby Chocolate Is Delivering on Indulgence

Learn how ruby chocolate's consumer appeal is leading to exciting innovations
The global excitement around Ruby Chocolate just keeps growing. Products that feature this unique chocolate with its beautiful pink hue are offering today’s consumers a new adventure.

Millennials, Centennials & Ruby Chocolate

Haagen Dazs Ruby Bars
Haagen Dazs Ruby Cacao Ice Cream Bars, US


Millennials (aged 23-39) and Centennials (aged 8-22) in particular are seeking new food and drink experiences and intense sensorial delights.

In fact, 66% of global Millennials said ice cream brands must feel fun and adventurous.1

These consumers want unexpected combinations, unique ingredients and striking instragrammability.

What better way to deliver this than with Ruby Chocolate. Keep reading to see some of the ways Ruby Chocolate indulgences are being brought to life.


See how ruby chocolate has become a hot trend in:

Bakery and Pastry Take on Ruby, Too

Adding Ruby to a Cake or Pastry brings a sense of intense delight.
With the goal of consumer satisfaction, these bakery items maximize the pleasure of enjoying our favorite treats.
After all, indulgence is especially important to 77% of global consumers who said they prefer cake or pastry brands that allow them to indulge.1
Vosges Ruby Petit Gateaux
Vosges Haut-Chocolat Ruby Lemon Raspberry Petits Gateaux, US
As ruby chocolate continues to appear in new and exciting ways around the globe, we can expect consumer demand to keep pace. To learn more about how you can incorporate Ruby into your creations, please visit our web page dedicated to Ruby.



Discover Our Ruby Products

  • Ruby Chocolate (low viscosity)

    Ruby Chocolate the biggest innovation in the chocolate industry in 80 years. Ruby offers an intense sensorial delight, a totally new taste experience: neither bitter, milky or sweet, but a tension of fresh berry fruitiness and luscious smoothness.

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