What does Easter 2018 taste like?
Easter and chocolate are inseparable, leading to the ever-increasing variety in the confectionery offering every spring. To help you stay ahead of the trends, Barry Callebaut is on the lookout for all the new developments - let’s jump into the 2018 [chocolate] rabbit hole together!
Indulgent chunky inclusions have made their way to the surface much more confidently than ever before. Staying loyal to one hero ingredient, or highlighting a flamboyant explosion of flavors, textures and colors - regardless, the 2018 chocolate Easter eggs are inviting you for a luscious treat.
It’s all about the dress
Sometimes less is more, and visual elegance is all you need to ensure a premium perception of your creation. Many producers have been inventive with the shapes, finishings, or packaging - while leveraging the pure delicious intensity of high-quality chocolate.
Consumers are health-conscious throughout the year, and Easter is no exception. To cater to the disciplined ones, various better-for-you options are available from organic, to sugar-free, to vegan, to more. All you need to have a treat while being friendly to yourself!
Out of the box
Those who want to stand out from the clutter in a more disruptive way have been experimenting with other shapes beyond eggs. Next to playful bunnies and chickens; or chocolate pralines where an Easter-themed design is a typical solution; we have seen more and more tablet-like concepts, tapping into this most loved by chocolate consumers.