Baking at home for Easter

Unsurprisingly, color is a key trend for Easter homebaking, just as it is for baked Easter products in general. Pastel pinks and blues, or cheerful yellow, orange and green. After a winter where consumers spent the majority of their time at home, they look for a way to incorporate spring by light and bright colors. 

The bright colors and baby animals are naturally appealing, and we have come a long way from the simple Easter egg- and bunny-shaped cookie cutters. Baking and decorating kits give access to more detailed shapes and a big range of colors, a fun and creative activity for kids and adults alike!