Centennials, the generation that comes after the Millennials, are the first generation that never knew life without internet. Online platforms and social media are a fundamental part of their life. They share their experiences via Instagram, Snapchat, or Tiktok. So your products better be worth sharing on Instagram!

Centennials are very aware of their personal health, their nutrition and the food they eat. They are looking for food that is nutritionally good for them, but they don’t want to give in on taste. No compromise. They want to indulge without feeling guilty. Real, natural, organic, known ingredients are what they are looking for, instead of weird-sounding ingredients or additives.

You can give your products a healthier twist in 2 ways: adding healthy ingredients or removing the unhealthy ones.

Caring a lot for the planet, Centennials take action and expect brands to do the same. They are a demanding generation. They don’t want their consumption pattern to have a negative impact on the planet, so they are looking for products and brands that respect the environment and communities. They actively look for how and where a product is made, with which ingredients and who grew them.