The year 2020 was marked by the rise of home cooking and baking, and a wave of DIY. Consumers that proudly crafted the Christmas menu (or dessert) from scratch may want to continue the tradition next year. We also saw a rise of meal kits, an option that allows you to have all the necessary ingredients to put some Christmas magic on your menu, delivered right to your home.
Of course, we shouldn’t forget the increasing role of digital and social media. We expect that the influence of digital on gifting, food trends and holiday inspiration will only grow in the coming years.