Eating ice cream is like going on an adventure. With exquisite and exotic ice cream flavors, we get to have an exhilarating experience. There's an ice cream for every mood!
Ice cream consumers are looking for unusual flavors and textures, to help improve emotional wellbeing and connect with others via shared experiences. Ice cream also has an opportunity to offer health and well-being solutions alongside its indulgent and taste-led characteristics. (Source: Mintel, 2021)