Top Chocolate
Trends for 2021
and Beyond

According to Euromonitor, Chocolate Confectionery was worth over $100 billion in retail sales globally in 2020 and continues to grow. Over the next 5 years, the global market is forecast to grow sales on average 4.4% each year. Western Europe, North America, and Asia Pacific are the top 3 regions and account for over 70% of sales worldwide.

Barry Callebaut has identified the top trends in chocolate for 2021 and beyond, by tapping into its global network of chefs, chocolate & confectionery experts, proprietary research and the very latest in consumer insights.

Read on to discover more, or download the in-depth report for your region.

Top Trends to Watch in Chocolate

1. Indulgent Moments

2. Good For Me

3. Chocolates I Trust

4. Taking New Forms

2. Good For Me

We still want our chocolate confections & snacks to be treats, but consumers also want healthier options to bring into their repertoire. An increasing number of consumers are following eating lifestyles that have specialized needs, or seek extra goodness infused in their chocolate. We expect this need for “better-for-me” alternatives to accelerate, as health & wellbeing has become a top priority.

• 83% of Global consumers agree that chocolate needs to be tasty and good for me*

4. Taking New Forms

The shift to at home occasions is reshaping and accelerating change in consumer behaviour. Chocolate remains a top flavor in treating, so manufacturers and brands are taking cocoa into new formats and categories to meet this new demand. As a result, chocolate categories continue to mutate and borders blur, while snacking and gifting are going through a little revolution.

• 75% of Global consumers want to try new and exciting chocolate experiences*