The chocolate world is getting pinker. Get inspired by ruby chocolate!

Ruby pralines with raspberry crispy whispers, creamy fillings and crunchy biscuit bottoming

The chocolate world is getting pinker. Get inspired by ruby chocolate!

Ruby Chocolate, discovered in 2017, the 4th chocolate type. Enjoy Ruby pure or paired with exciting ingredients ... discover some exciting launches in the confectionery segment.

Discover where to buy these products in store

The ruby chocolate purists

As ruby chocolate is a completely new taste experience still unknown to most consumers, one way to introduce this unique sensorial delight is through pure ruby products. Brands like Zaini and Fazer have decided to celebrate ruby chocolate in its purest form by offering pure ruby chocolate tablets.

Fazer pure ruby chocolate tablet

What ruby chocolate tastes like

Zaini pure ruby chocolate tablet

Ruby chocolate, the 4th chocolate

Ruby chocolate, the 4th chocolate after dark, milk & white, is a perfect addition to a mixed chocolate box or offer. This is also a smart & simple way to communicate the new revelation of the 4th type to consumers. Ruta has added a ruby praline in a box with dark, milk & white.

Ruta pralines box with 4 types of chocolates

Ruby chocolate, an open door for creativity

Ruby chocolate offers a unique sensorial profile of berry fruitiness and luscious smoothness. Thanks to this exceptional duality in taste, ruby chocolate offers a wide panel of pairing possibilities, an open door to creativity!

Some brands have been daring in the pairing combinations deciding to underline the berry fruitiness or enhancing the creaminess of ruby chocolate.

Maison Macolat nibbles featuring ruby chocolate

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The Ruby Chocolate range from Kandit

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The new manon from Leonidas, Manon Ruby

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Maison Macolat (Ruby & Macadamia) decided to pair ruby chocolate with macadamia enhancing the creaminess of ruby chocolate.

Kandit offered 3 exciting pairings: ruby with cocoa nibs to intensify the cacao aromas, Ruby with Pistachios & Raspberry to underline the berry fruitiness of Ruby chocolate and Ruby with crispy Coconut to enhance the creaminess of Ruby chocolate.

Leonidas is offering the ultimate indulgence with Manon Ruby to their consumers pairing ruby chocolate with a raspberry filling and a buttercream praliné, emphasizing both the berry fruitiness and the luscious smoothness of ruby chocolate!