Where the classic red of Christmas signals elaborate festivities, which are favoured by some, it is not surprising that we see a different trend emerging this year. With many consumers in various forms of lockdown during Christmas, the color blue seems to be on the rise as a trending Christmas color. Next to being ideal as a winter wonderland backdrop, blue is the colour that expresses consideration and emphasizes meaningful experiences, with family and friends (digitally or not) and of course, high quality food.