Organic baked goods and cereals market
Rise in organic claims
Cakes, biscuits and cereal products are increasingly certified as organic. 13% of sweet baked goods launches in Western Europe have an organic claim in 2019. (Source: Innova market insights, 2019)
Cereals and biscuits are the most popular categories, representing almost half of all organic baked goods and cereal new product developments.
New launches and consumer perception
Consumers tend to associate the word “organic” with “natural”, “fresh”, and “healthy” products. Read more about this association in our article on the organic hype. Consumers typically buy organic products to avoid high-processed food and ingredients they consider to be “artificial”.
New product developments with an organic label usually have a clear, short ingredient list for simple recipes. A growing number of organic NPD also feature a free-from claim.
Concepts & Solutions
Barry Callebaut offers a wide range of organic products that can be used in cereals and baked goods, from nuts to chocolates and fillings.
A delicious example are puff pastries with a rich organic nuts and chocolate filling. In other words, a unique combination of a distinctive, creamy taste and the feeling only a natural, homemade dessert can evoke.