Plant-based treats: what do consumers expect?
Plant-based products have entered consumers’ diets, and will continue to do so in the future. Indeed, 43% of Western European consumers expect to consume more plant-based products. Discover what they are looking for and what are their motivations when it comes to sweet categories.
62% of Western European consumers aged 18 - 44 years old think every brand should have a plant based offer.
Plant-based chocolate, a category to develop
When it comes to plant-based chocolate, only 46% of Western European consumers are happy with the propositions currently on the market. Six in ten consumers wish more flavours and textures were available.