Fairtrade is a certification program with an alternative approach to conventional trade and is based on a partnership between producers and consumers. When farmers can sell on Fairtrade terms, it provides them with a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce poverty through their everyday shopping. 

When a product carries the FAIRTRADE Mark it means the producers and traders have met Fairtrade Standards.

Fairtrade Standards are designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade. Products have a set Fairtrade Minimum Price, which is the minimum that must be paid to the producers. In addition, producers get an additional sum, the Fairtrade Premium, to invest in their communities or businesses.

Barry Callebaut sells Fairtrade certified cocoa and chocolate products with a premium.