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THE RISE OF COLD DRINKS

Van Houten trends

THE RISE OF COLD DRINKS

Customers crave cooler experiences
The moments of chocolate consumption are shifting. High-quality chocolate drinks aren't just indulgences for the late afternoon anymore. Premium chocolate and cocoa are enjoyed throughout the day – unlike other hot drinks.
Van houten trends
Van Houten trends

A 40% increase in 5 years

The sales of iced and frozen coffees have increased by a whopping 40% in the last 5 years. Frappés combining coffee and chocolate are quickly winning terrain - even going as far as becoming the most sought-after beverage in some places

van houten trends

Affordable luxury

Next to being incredibly Instagrammable, cold brew and frozen drinks provide unique experiences - something Millennials and Centennials crave above all.

Happy holistic

van houten trends

Consumers are more conscious than ever about what they eat and drink. The need for drinks that release serotonin while being low in caffeine provides ample opportunity for chocolate to take the stage. The results we are already seeing? Decaf and cold brew are on the rise.

Van Houten sustainability

Always sustainable at heart

Did you know that 74% of global consumers believe sustainability to be important? Even when drinking a beverage? Discover how we work hard to deliver you more sustainable chocolate products.

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Sources: Euromonitor world market for hot drinks 2022 / Innova hot drinks 2022 / FMCG Gurus Hot Drinks 2022 Source: https://perfectdailygrind.com/2020/01/how-cold-brew-captured-the-millennial-market/

Trends & Insights

trend

Van Houten Ruby drink powder – The latest chocolate powder drink trend

Discover ruby and get your customers excited by the newest revelation in chocolate. Neither bitter nor sweet, but a heavenly balance between fresh berries and luscious smoothness. Characterised by its warm pink colour, indulgent taste and unique sensorial experience, ruby chocolate promises to tease the senses online and offline.
View more - Van Houten Ruby drink powder – The latest chocolate powder drink trend
Indulging the senses of modern-day consumers
van houten expertly crated drinks

Customers look for superior experiences

Discover more about the trend for superior experience in cocoa and chocolate drinks. Van Houten is your on-trend choice
View more - Customers look for superior experiences
superior experiences
VH-Oat-trends

Van Houten – on trend drinks are plant-based

Looking for the latest trends in cocoa and chocolate drinks? Learn more about the big switch to plant-based
View more - Van Houten – on trend drinks are plant-based
THE FUTURE IS LOOKING MORE AND MORE PLANT-BASED

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