Personal Health and Environmental Health have been increasingly important topics for consumers over the past several years and both have become even more essential since the Coronavirus pandemic began.
If we’ve learned one thing during the current Covid-19 crisis, it’s this: consumers are looking for ways to stay or become healthy. They want to boost their immunity through food or supplements, to eat fresh and healthy food, and to stay active and fit through exercise.
In an attempt to protect against the virus, Covid-19 hygiene rules are also crucial: avoid contact as much as possible, wash hands regularly, social distancing …
The consumer’s concern for personal health is not only the case for themselves but also for their loved ones. People want to protect their friends and family as much – or even more – as they want to protect themselves.
Discover 4 ways consumers boost their health:
1.Eating vegan or plant-based food – Not only because it is perceived as healthier, but because it also tastes good.
2.Sugar reduction for weight management – Maintaining a healthy weight can help consumers avoid being at higher risk for developing more serious complications from the virus.
3.Choosing organic products – Often organic products are considered healthier as they may have higher nutritional value and contain less ”bad for you” ingredients.
4.Eating food enriched with proteins, vitamins or other nutrients – to make sure they get all the essential nutrients.
Environmental concerns have become more important to consumers over the past few years. This was especially the case for the younger generations: Millennials and Centennials. Understanding the impacts on society and their communities, these younger consumers are among the first to stand up and demand governments and companies do their part to care for the planet.
While the Covid-19 pandemic may have temporarily lessened consumer environmental concerns, they will surely be at the forefront again. It is important to keep this in mind and continue to look for opportunities. After all, Mother Nature does not need us, but we need Mother Nature.
3 ways to show consumers you care for the environment:
1.Seeking Sustainability – Brands that offer sustainable production and product lines often increase brand value.
2.Reducing Carbon Footprints – Consumers concerned with their own carbon impact will appreciate brands that reduce the carbon footprint of chocolate.
3.Traceability for Transparency - Show consumers where the products or ingredients came from.
Consumer needs in the current Post Lockdown society
Want to discover more about different consumer responses in the current post-lockdown phase of the Coronavirus, and the impact for the food & drinks industry? Read more about it.