Following a recent McKinsey5 study, 30% of consumers focus more on healthy eating & nutrition in 2021 vs 2020. The bakery market is also addressing consumers’ concerns about health and wellness. Better-for-you treats mostly come with claims: gluten-free, paleo, keto, lactose-free, sugar-reduced and GMO/E-numbers free. They contain less or cleaner ingredients and portion sizes are often adapted to mini bites or smaller sizes.
Nature Valley™ offers a whole range of bars, biscuits and cups that are minimally processed and packed with real ingredients. They combine nuts, nut butter and oats with fruit, honey, chocolate and peanut butter for the ultimate natural tasty snack.