The Renaissance
of Cocoa

When nature x craftmanship x
innovation

2nd generation cocoa -- chocolate in a green cocoa pod

The Renaissance
of Cocoa

When nature x craftmanship x
innovation

Watch the Product Film

Watch the Announcement

Watch the Product Film

Watch the Announcement

More than 140 years after the emergence of the first generation, discover the second generation of chocolate: a range of dark and milk chocolates that address the changing consumer preferences and consumers’ desire to indulge more mindfully.

Traditional techniques, future-proof engineered

Barry Callebaut redesigned the making of chocolate - known as the Cocoa Cultivation & Craft principle (CCC) - to recognize the special qualities of each cocoa bean and reveal their nuances of flavor.

Benefits of Cocoa Cultivation and Craft principle

To indulge in the purity of cocoa flavors

By applying the CCC-principle, Barry Callebaut redefined chocolate completely: putting cocoa first, sugar last.

To experience the nuances of cocoa flavors, the recipe of the 2nd generation of chocolate is as pure as it can be:

Dark chocolate is made of cocoa and sugar only
Milk chocolate is made of cocoa, milk and sugar only

The new product design is a testimony to nature's flavors, and to the mindful-living consumer, since this chocolate contains 50% less sugar than the most consumed chocolate across the world.

Explore the 2nd Generation of Chocolate

Watch the Announcement

Tasteful Experiences

Consumers' desire to enjoy and indulge in tasty products has been around forever. Recently, however, we've seen that the taste appreciation of consumers has evolved.

People still want to enjoy food and drinks, but at the same time, they are mindful of their health. Barry Callebaut's recent proprietary consumer research highlights this trend.