Bakery Trends: Better for Us All
Consumers are more nutritionally savvy than ever and are becoming increasingly demanding about the ingredients in their food.
Cleaning up the Classics
When it comes to bakery, consumers look for products that are fresh and natural.
51 % of global Gen Y& Z think "high-quality"in food and drinks means locally sourced and 40 % think it means natural. Source : Global data Q3 2018 consumer survey.
Eliminating additives, E-numbers, reducing sugar and creating products that are less processed appeal to this need.
Adding Better-for-You Ingredients
One way brands and artisans can increase the consumption of bakery products is to make them better for us.
By improving the health appeal of baked goods they expand the occasions in which consumers might choose to eat a bakery product.
In cookies, we see the addition of protein, or whole grains, allowing cookies to become a more permissible snack.
Smaller Portion Sizes Provide Less Guilt
Whether cookie thins, cookie crisps, cakes or brownies we see mini versions of our favorite treats.
These more petite options allow the consumer a taste of indulgence with less guilt.
"80 % of consumers agree that healthy eating is about balance, not restrictions." (Source: Mintel)
They also allow for a quick, “poppable” snack. We also notice single serve options abound from a piece of cake transformed into a parfait-cup-to-go, or microwaveable mug cakes.