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Barry Callebaut offers delicious chocolate for all at the upcoming HIE

September 24, 2012


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  • Barry Callebaut will be present at HIE, the leading global event for sourcing ingredients for supplements, nutraceuticals, functional food & beverage ingredients, in Frankfurt, Germany (13/11 – 15/11/2012; Booth D74).
  • Join Barry Callebaut at the fair and discover all the best from Mother Nature in chocolate with its Sweet by Fruits™ chocolate and chocolate with stevia extract (steviol glycosides).
  • Don’t forget to taste Barry Callebaut’s ‘free-from’ range as well – the chocolates everybody can enjoy! 

Wieze/Belgium, September 24, 2012 –  Barry Callebaut, the world’s leading manufacturer of high-quality cocoa and chocolate products, will be present at the upcoming HIE trade fair in Frankfurt from November 13 to November 15, 2012 (Booth D74). With its ‘free-from’ range and alternative sweetener solutions, Barry Callebaut now truly satisfies a wide range of modern consumer needs. Recent innovations, such as Sweet by Fruits™ – a chocolate integrating a sweetening solution entirely derived from fruits – and an exquisite lactose-free chocolate*, will be presented amongst other delicious products. Interested visitors can discover the results first hand during tasting sessions.

Naturally sweetened, without sacrificing taste

Visitors to Barry Callebaut’s booth at the HIE will become acquainted with the company’s responses to the increasing demand for healthy yet delicious food. Barry Callebaut’s alternative sweetener solution range offers all the best from Mother Nature in chocolate: Sweet by Fruits™ chocolate is made from selected cocoa and sweetened by 100% natural sugars derived entirely from fruits, including apples and grapes. In addition, with its chocolates sweetened with stevia extract (steviol glycosides), Barry Callebaut succeeded in combining modern-day technology with the unique sweetening characteristics of the Stevia plant.

Chocolate indulgence for everybody – with Barry Callebaut’s free-from range

In addition to its other delicious products with health benefits, Barry Callebaut also presents chocolate indulgence everybody can enjoy – regardless of dietary restrictions – with its ‘free-from’ range. Thanks to Barry Callebaut’s exquisite lactose-free milk chocolate, those suffering from lactose intolerance can enjoy chocolate with a similarly tempting milky taste as regular milk chocolate, but without lactose. Barry Callebaut has even developed a solution for vegans: a milk chocolate alternative based on rice powder, without any milk-based ingredients. This tasty product will also be presented at the upcoming HIE.

Free your taste and join the chocolate revolution at Barry Callebaut’s booth at the HIE!

*Consumer and regulatory laws and practices vary from country to country. BC can provide legal advice.


Barry Callebaut:

With annual sales of about CHF 4.6 billion (EUR 3.6 billion/USD 5.0 billion) for fiscal year 2010/11, Zurich-based Barry Callebaut is the world’s leading manufacturer of high-quality cocoa and chocolate – from the cocoa bean to the finished chocolate product. Barry Callebaut is present in 27 countries, operates around 40 production facilities and employs a diverse and dedicated workforce of about 6,000 people. Barry Callebaut serves the entire food industry focusing on industrial food manufacturers, artisans and professional users of chocolate (such as chocolatiers, pastry chefs or bakers), the latter with its two global brands Callebaut® and Cacao Barry®. Barry Callebaut is the global leader in cocoa and chocolate innovations and provides a comprehensive range of services in the fields of product development, processing, training and marketing. Cost leadership is another important reason why global as well as local food manufacturers work together with Barry Callebaut. Through its broad range of sustainability initiatives and research activities, the company works with farmers, farmer organizations and other partners to help ensure future supplies of cocoa and improve farmer livelihoods.


Contact for the media:

Sofie de Lathouwer

Marketing Director Food Manufacturers Western Europe

Barry Callebaut Belgium

Phone: +32 53 73 05 67


Evi Robignon

Senior Consultant


Phone: +32 (0) 2 713 07 36