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How do you succeed in growing faster than the market average?

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Category: Strategy and financials

Innovation and R&D is part of our success. We are also improving our market share outside Western Europe, such as in the U.S. and Asia Pacific. As a leader in the Gourmet business, we want to be the first to launch new ideas, new recipes and new products. In order to stay ahead of our competitors we are actively working with commercial marketing professionals and engineers to develop product and packaging innovations. Some examples include:

  • Pure origin chocolate, organic chocolates, special fillings
  • New shape of products
  • New easy-to-use packaging

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