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Strategy

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Heart and engine of the chocolate and cocoa industry
Barry Callebaut is the world’s leading manufacturer of high-quality chocolate and cocoa. We serve the entire food industry. As a partner of choice, we offer tailored solutions – from the cocoa bean to the finest chocolate product. Our clear focus is on two key target groups: food manufacturers as well as artisans. With a differentiated strategy for both segments, we contribute to their success. That’s why our customers appreciate Barry Callebaut as a strong and innovative partner.

Strategy

Source: Letter to Investors 2012/13

English [69 KB] Deutsch [73 KB]

Four pillars for success

Our growth and success are based on four pillars: Expansion, Innovation, Cost Leadership and Sustainable Cocoa. Our ambitious aim is to outperform the global chocolate market.


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