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Barry Callebaut demonstrates Scandinavian excellence through ASM range

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January 23, 2014
Overview
  • At ISM 2014 in Cologne (Hall 10.2 booth C010- D019) Barry Callebaut will present its range of uniquely tasting ASM compound chocolates and fillings
  • Scandinavian excellence: the taste of tradition combined with customized innovation
  • Innovative and tailor-made fillings demonstrate high workability and flexibility to customers

Wieze/Belgium, January 23, 2014 – At ISM 2014 Barry Callebaut will present its ASM range of compound chocolates and uniquely designed fillings. The world’s leading manufacturer of high-quality chocolate and cocoa products acquired former ASM Foods AB a year ago. The broad product range offered by ASM perfectly complements Barry Callebaut’s existing range of high-quality chocolates. ASM’s compound chocolates and fillings are applicable in the ice cream, dairy, confectionery and bakery products segments.

Freshly made, delivered ‘just-in-time’

ASM’s comprehensive portfolio of fillings includes innovative and surprising flavors and textures like: pure Nordic berries, ‘short texture’ caramel, authentic licorice flavors or bake-stable fruit fillings. Almost every filling is available in a water-based and a fat-based variant. Moreover, the fruit fillings may contain over 50% of fresh fruit. All fillings are easy to work with. Small minimum batches make optimal flexibility for customers possible.  As all products are freshly made, no stock is kept and each preparation is delivered ‘just-in-time’.

Unique in the compound chocolates range of ASM are those that are colored naturally and flavored or with small fruit pieces. In addition to launching limited editions or seasonalities on a regular basis, ASM launched distinctive specialty projects in the past: Stracciatella (chocolate pieces melting together with ice cream) or Chocotinos (free floating chocolate pieces for ice cream and dairy applications) are only a few examples of its truly remarkable achievements.

New Nordic Cuisine

 “ASM is capable of introducing technically outstanding products by going the extra mile for its customers”, Sofie De Lathouwer, Marketing Director FM Western Europe, explains. “Every product is the result of a tailor-made solution and is perfectly consistent with the customer’s desired application. ASM embodies ‘New Nordic Cuisine’ with its typical combination of good taste with today’s knowledge of health and well-being. Purity, freshness and simplicity… that is what the ASM range is all about”.

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Barry Callebaut:

With annual sales of about CHF 4.9 billion (EUR 4.0 billion / USD 5.2 billion) in fiscal year 2012/13, Zurich-based Barry Callebaut is the world’s leading manufacturer of high-quality chocolate and cocoa products – from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings, decorations and compounds. The company runs more than 50 production facilities worldwide and employs a diverse and dedicated global workforce of over 8,500 people.

Barry Callebaut serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers. The two global brands catering to the specific needs of these Gourmet customers are Callebaut® and Cacao Barry®.

Barry Callebaut is committed to a sustainable cocoa production through its “Cocoa Horizons” initiative, and to help ensure future supplies of cocoa as well as improve farmer livelihoods.

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High-res pictures:
http://www.flickr.com/photos/finn_pr/sets/72157639830488993

Contacts
Media Contact at Barry Callebaut
Sofie De Lathouwer
Marketing Director FM Western Europe
Phone: +32 (0) 53-73.03.32 
E-mail: Sofie_De_Lathouwer@barry-callebaut.com

Media Contact at FINN PR (Belgium / International Media)
Jo Detavernier 
Sr. Consultant
FINN Public Relations
Phone: +32 (0) 486 45 69 81
E-mail: jo.detavernier@finn.be

Media Contact at Impact AG (German Media)
Birte Freese
Consultant
Phone: +49 (0) 69- 955 264-21

E-Mail: b.freese@impact.ag