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New convenient and interesting decoration formats - small extras for a big impact

January 28, 2014
  • At ISM 2014 in Cologne (Hall 10.2 booth C010- D019) Barry Callebaut presents new decorations
  • The novelties add an extra appealing finishing touch to applications
  • These new chocolate decorations are Barry Callebaut’s answers to the latest market trends

Wieze/Belgium, January 28, 2014 – At ISM 2014 Barry Callebaut will introduce new and innovative decoration products in answer to the latest market trends in food. By expanding its product range with Cake Collars, Brazilian Pencils, Shiny Cocoa Nibs and Crispy Mignature™ range, the world's leading manufacturer of high-quality chocolate and cocoa products is enabling its customers to give their products an extra finishing touch in the most convenient and easiest way.

Cake Collars – more personalization with the new marzipan bands
With its recently launched Cake Collars, Barry Callebaut is responding to the personalization trend: Today’s consumers are looking for products that are unique in texture, color and flavor. The Cake Collars are flexible and adaptable marzipan bands. “Consumers want to see their individual product claims fulfilled. With the new customizable marzipan collars our customers can respond perfectly to that need”, Sofie De Lathouwer, Marketing Director FM Western Europe, explains. By developing smart, cost-effective and easy-to-use products such as the Cake Collars that have both a new fresh looking design and can be personalized or tailor made, Barry Callebaut is meeting these expectations.

Brazilian Pencils – bringing the 2014 FIFA World Cup Brazil™ to the chocolate world
The market desire for unique, customized products while also taking into consideration customer’s limited time and budget resources are also being answered with the launch of the limited edition Brazilian Pencils. These smart chocolate decorations in the colors of the Brazilian flag are introduced on the occasion of Brazil being not only the guest country at this year’s ISM but also hosting the 2014 FIFA World Cup Brazil™. The limited edition Brazilian Pencils enable Barry Callebaut’s customers to conveniently decorate their bakery, ice cream and desserts products in the spirit of the 2014 FIFA World Cup Brazil™. In order to decorate smaller pastries such as cupcakes the pencils can be broken into smaller pieces. 

Shiny cocoa nibs – adding a special indulgence moment
Barry Callebaut also unmasks ‘Virtuous Simplicity’ as a clear consumer trend. This means that consumers, struck with a multitude of food choices, in the end like to choose natural, simple and healthy products.

The shiny cocoa nibs, crunchy pieces of pure roasted and cocoa kernels that are broken into smaller pieces, are a perfect example of such a product. Moreover, the shiny cocoa nibs have a refined and intense roasted taste and offer a pleasant, mild crunch. Their deep chocolate color, and appealing shiny chocolate gloss are most attractive, especially in combination with a mat surface. Cocoa nibs add a delicate taste and hand-made look to confectionery, desserts, pastries, ice cream coatings, breakfast cereals, cereal bars and can be baked into biscuits, rolls and breads. 

Crispy Mignature™ - the perfect tool for “My Daily Luxury”
The new Crispy Mignature™ range are caramelized mini pieces of hazelnut, almond or nibs with a natural, roasted flavor and pleasant caramelly sweetness. In the spirit of the so called ‘My Daily Luxury’ consumer trend, Barry Callebaut succeeds to offer its customers a unique multi-sensory experience tool they are looking for. Indeed, there is an increasing demand for top-notch quality, but also for pure enjoyment at the same time. The Crispy Mignature™ range offers a 100% natural crunch in an appealing mini-size. They are ideal as one shot -inclusions in confectionery and bakery applications as to add crunchiness in a filling or a dough in one go. On the other hand, they can also serve as a decoration, sprinkled onto soft glazing, jelly or on chocolate.
“By continuously looking for innovative convenient product solutions to serve our customers’ needs, Barry Callebaut is keeping up to date with the latest consumer market trends in food. The novelty chocolate decorations of Barry Callebaut are a great example of how market research is translated into convenient and smart customer products”, Sofie De Lathouwer concludes.


Barry Callebaut:
With annual sales of about CHF 4.9 billion (EUR 4.0 billion / USD 5.2 billion) in fiscal year 2012/13, Zurich-based Barry Callebaut is the world’s leading manufacturer of high-quality chocolate and cocoa products – from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings, decorations and compounds. The company runs more than 50 production facilities worldwide and employs a diverse and dedicated global workforce of over 8,500 people.

Barry Callebaut serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers. The two global brands catering to the specific needs of these Gourmet customers are Callebaut® and Cacao Barry®.

Barry Callebaut is committed to a sustainable cocoa production through its “Cocoa Horizons” initiative, and to help ensure future supplies of cocoa as well as improve farmer livelihoods.


High-res pictures:

Media Contact at Barry Callebaut
Sofie De Lathouwer  
Marketing Director FM Western Europe
Specialties and Decorations & Food Manufacturers
Phone: +32 (0) 53-73.03.32 
E-mail: Sofie_De_Lathouwer@barry-callebaut.com

Media Contact at FINN PR
Jo Detavernier 
Sr. Consultant
FINN Public Relations
Phone: +32 (0) 486 45 69 81
E-Mail: jo.detavernier@finn.be 

Media Contact at Impact AG (German Media)
Birte Freese 
Phone: +49 (0) 69- 955 264-21
E-Mail: b.freese@impact.ag