Barry Callebaut offers its customers a glimpse of the future: At this year’s ISM trade exhibition in Cologne, Germany, the company presents a series of insights, indicating the trends of tomorrow’s chocolate market, already today. In an ever-changing market environment consumer demand evolves continuously. Through its comprehensive range of innovative products, Barry Callebaut shows that its offerings go way beyond mere chocolate.
More than just chocolate: Barry Callebaut’s comprehensive portfolio for future market demand – already today
Terra Cacao™ Java dark chocolate and Cameroon milk chocolate: two new origin products from Barry Callebaut
Barry Callebaut presents two brand new products at this year’s ISM trade exhibition in Cologne, Germany. Consumers are increasingly demanding authentic products. In addition, the origin of the products becomes more important. With the new Java dark chocolate and Cameroon milk chocolate, Barry Callebaut has extended and perfected its answers to these demands. The two new products are complementary to the company’s existing Terra Cacao™ chocolate range.
Newsflash: Barry Callebaut differentiates itself from competitors with first Cameroon origin cocoa powder
Barry Callebaut presents its unique Cameroon origin cocoa powder at the ISM 2013 in Cologne (27/01/2013 – 30/01/2013; Hall 10.2 booth C10 D19). This cocoa powder is the first Cameroon origin cocoa powder on the market. At the company’s booth, visitors are offered a special tasting of cakes made with Cameroon origin cocoa powder.
ISM visitors are offered a sneak preview at Barry Callebaut’s brand new Decoration Inspiration Lab
At the ISM trade exhibition, Barry Callebaut introduces its new ‘Decoration Inspiration Lab’, which will officially open its doors in Zundert in the Netherlands on February 7, 2013. It translates Barry Callebaut’s tireless search for innovation and offers customers a trendy, specialized environment to create endless variations of concepts with its decorations and products.
Discover how Barry Callebaut is gearing up for the chocolate of tomorrow at ISM 2013
Barry Callebaut will be present at the upcoming ISM trade exhibition in Cologne, Germany from January 27 to January 30, 2013 (Booth C 10 D19). Visitors of the ISM will experience how Barry Callebaut responds to new consumer preferences, tastes, and values. As a pro-active solution-provider, Barry Callebaut is fully prepared for the growth opportunities already today: the company will not only present which trends will become most important for the chocolate world, but also how its unique, varied product range tap into these new opportunities.