Innovation

Innovation as a principle
Barry Callebaut is the reference for innovation in the cocoa and chocolate market. Dedicated R&D teams around the world focus on two different areas: Fundamental research into preserving the health properties of the cocoa bean and pro-active R&D leading to cutting-edge cocoa and chocolate products.The applied R&D teams, on the other hand, support customers to improve their products and recipes as well as their production processes on their own production lines. In total, Barry Callebaut manages about 2,000 R&D projects, runs almost 7,600 trials and conducts more than 400 technical visits with its customers every year.

Nearly three quarters of our sales volume are based on innovations developed in the last 5 years: newly developed products and optimized recipes. With 50% success rate, our Research & Development projects are extremely efficient. The figures show: Innovation is crucial at Barry Callebaut in every respect.