70 Belgian artisanal chocolatiers will give chocolate demonstrations at the 2010 World Expo in Shanghai
On Thursday, 25th of February 2010, regional press conferences took place in Bruges, Antwerp, Brussels and Wieze. Reason for this was to announce to the Belgian regional press that 70 Belgian artisanal chocolatiers are alternately leaving for Shanghai to give chocolate demonstrations in the Chocolate Corner of the Belgian/European pavilion. It is their mission to promote our 'Finest Belgian Callebaut Chocolate' and to show that their craftmanship in the creation of chocolates and showpieces is really an art. Per region we also invited the chocolatiers to be present. They were handed over a certificate as to prove their participation. The atmosphere amongst the chocolatiers was very positive and they are all very excited and eager to participate in this challenging project.
World Expo in Shanghai. From 1 May till 31 October 2010.