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Callebaut® creates a Belgian chocolate experience at Tomorrowland

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July 09, 2014
Overview

 

  • Callebaut® and the Callebaut Ambassadors create the Planet Plantation dessert “for the people of tomorrow”
  • Unique “Plant your cocoa tree” initiative during the festival
  • Finest Belgian Chocolate surprises for VIP and Global Journey visitors

Wieze, 9 July 2014 -  You won’t be able to miss it at the upcoming Tomorrowland: a world-renowned Belgian festival teaming up with another Belgian icon, namely Callebaut Finest Belgian Chocolate. For its catering partners Tomorrowland seeks out those who control the product all the way “from farm to fork.” Partners who are closely involved in the sustainable cultivation of their ingredients and put all their passion in making them into a delightful product. Partners also who embrace their ‘Made in Belgium’ mark with pride all over the world.

That’s how Tomorrowland got together with Callebaut chocolate. With its “Growing Great Chocolate” programme two years ago Callebaut opted resolutely to fully support sustainably grown cocoa with every of its Finest Belgian Chocolate recipes. Furthermore Callebaut is one of the few chocolate manufacturers to blend, roast and grind the beans entirely in Belgium: “Made in Belgium” from bean to chocolate. The perfect partner for Tomorrowland!

The Planet Plantation Dessert
In tribute to sustainable cocoa and to the cocoa plantations in Brazil, Callebaut Chef Patrick Aubrion and Callebaut Ambassador Annemie Van Trimpont have created the Planet Plantation dessert. A wonderfully refreshing summer dessert for “the people of tomorrow.” And it’s an eye-catcher: the dessert looks like a miniature cocoa plantation, with a young seedling growing in a tasty mound of peat. A fresh crémeux of passion fruit and bergamot is enriched with a mousse of Callebaut chocolate and a crocant crumble of cocoa and chocolate. A young fresh shoot of East Indian Cress – grown by Le Monde des Mille Couleurs (Dikkebus – Ieper) on a bed of bio-earth and cocoa beans – is planted in the dessert, giving it a very surprising touch. Finally the young plant is “watered” with fresh apple and cucumber juice.

Planet Plantation is served for the price of 3 Food & Drink tickets in the Callebaut Belgian Chocolate Experience on the festival site, an “experience stand” where Callebaut tells the story from bean to chocolate.

Plant your own cocoa tree
“Wouldn’t it be great if the People of Tomorrow could also personally contribute to the great cocoa of tomorrow”, Callebaut was thinking. That’s how the Belgian chocolate maker gives all visitors to Tomorrowland the chance to plant their own cocoa tree in the Ouro Verde plantation in Brazil. In addition to the contribution by the visitors (1 Food & Drink ticket) Callebaut will provide the extras needed for each cocoa tree that is planted, nurturing it during the first three years until it is fully grown and can start to bear fruit.

Ouro Verde: where the ocean meets the clouds
At Ouro Verde in Bahia, wonderful cocoa is grown by a cooperative of several hundred farmers. The plantations are located in an area of extensive jungle including protected “virgin forest” boasting the richest fauna and flora in the world. The Ouro Verde plantation workers care for the biodiversity in the area, and also plant new forest, having already replanted whole parts of the former Atlantic forest. With this initiative Callebaut seeks to thank the cocoa growers for their efforts, while Tomorrowland visitors for their part can contribute to the cocoa of tomorrow.
Extra treat: two lucky Tomorrowland visitors will be able to win a trip to Brazil, to visit the plantation and explore the whole Bahia region!

Finest Belgian Chocolate surprises
In addition to the Planet Plantation desserts, the Callebaut chefs have other surprises in store for you. A yummy ballotin with Callebaut pralines for the Global Journey visitors. A little jute bag with chocolate almond dragees for VIP visitors. And thousands of chocolate napolitains to spoil the guests in the lodges and other Tomorrowland spots.

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About Callebaut®:
For more than 100 years, Callebaut® has been making chocolate in the heart of Belgium and is still one of the rare chocolate makers to select, roast and grind cacao beans into its own secret and exclusive cocoa mass – the most important ingredient for chocolate couvertures. Callebaut® was established in 1850 in Belgium as a malt brewery and dairy company. It produced its first chocolate bars in 1911 and began production of chocolate couverture for Belgian chocolatiers soon after. Callebaut® began exporting its products in 1950 to craftsmen all over the world and is part of Barry Callebaut, the world's leading manufacturer of high-quality cocoa and chocolate.

Barry Callebaut:
With annual sales of about CHF 4.9 billion (EUR 4.0 billion / USD 5.2 billion) in fiscal year 2012/13, Zurich-based Barry Callebaut is the world’s leading manufacturer of high-quality chocolate and cocoa products – from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings, decorations and compounds. The company runs more than 50 production facilities worldwide and employs a diverse and dedicated global workforce of over 9,000 people.

Barry Callebaut serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers. The two global brands catering to the specific needs of these Gourmet customers are Callebaut® and Cacao Barry®.

Barry Callebaut is committed to a sustainable cocoa production through its “Cocoa Horizons” initiative, and to help ensure future supplies of cocoa as well as improve farmer livelihoods.

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Contact for the media:

Claudia Kühne

Global Brand Manager Callebaut

Barry Callebaut Belgium

Phone: +32 53 73 0211

Claudia_kuehne@barry-callebaut.com