Strategy

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Heart and Engine of the Chocolate Industry
Barry Callebaut is the world’s leading manufacturer of high-quality cocoa and chocolate. We serve the entire food industry. As a partner of choice, we offer tailored solutions – from the cocoa bean to the finest chocolate product. Our clear focus is on two key target groups: Artisans as well as food manufacturers. With a differentiated strategy for both of the segments, we contribute to their success. That’s why our customers appreciate Barry Callebaut as a strong and innovative partner.

Strategy

Source: Letter to Investors 2010/11

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Four pillars for success

Our growth and success are based on four pillars: Expansion, Innovation, Cost Leadership, Sustainable Cocoa. Our ambitious aim is to outperform the global chocolate market.


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