Vision and values


Our vision

Barry Callebaut is the heart and engine of the chocolate and cocoa industry. 

Our goal is to be Number One in all attractive customer segments and in all major world markets.
Our heritage, our knowledge of the chocolate and cocoa business - from the cocoa bean to the finest chocolate product - and our innovative power in cocoa and chocolate confectionery make us the business partner of choice for the entire food industry, from individual artisans to industrial manufacturers. We seek to apply our constantly evolving expertise to helping our customers grow their businesses, and we are passionate about creating and bringing to market new, healthy products that taste good, delight all senses and are fun to enjoy.
Our strength comes from the passion and expertise of our people for whom we strive to create an environment where learning is ongoing, entrepreneurship is encouraged and creativity can flourish.

Our values

  1. Customer focus
    By anticipating market trends and investing time and effort to fully understand customer needs, we go to great lengths to provide products and solutions of superior value through a business partnership with every customer that is characterized by professionalism and mutual trust. 
  2. Passion
    Our pride in what our company does inspires and motivates us to give our best at work. We are eager to learn about our business and to share our know-how and enthusiasm with others.
  3. Entrepreneurship
    With the goal to create superior customer value, we constructively challenge the status quo and explore opportunities to innovate: new eating trends, new markets, new ideas for products and services and new ways of doing business. We are willing to take controlled risks and are determined to persevere.
  4. Team spirit
    Whether in the field, on the shop floor or in administration - we are one team, sharing a common purpose and common goals. All members of this team actively engage in open communication and idea sharing and are committed to working together to achieve our common goals across the whole organization.
  5. Integrity
    We show respect for our fellow team members and all our stakeholders and are honest, trustworthy and open-minded in all our business activities and relationships. We live up to high ethical standards that promote fairness, equality and diversity.