For a number of years, we have worked to systematically strengthen the range of products and services on offer by pooling, focusing and applying the chocolate expertise and marketing know-how available throughout our Group. Our objective is to become the service provider of choice for retailers by providing a full range of services – from the production of high-quality customer label products to marketing and promotion concepts. Retailers want to build customer loyalty, and successful customer labels can help them achieve this aim.
Customer label solutions
Demand for customer label products and comprehensive merchandising concepts has grown at an above-average rate in the past few years. Retailers worldwide are asking for unique, customer-exclusive solutions concepts, encompassing a full range of activities from product development to promotion at the point of sale.
“Customer Solutions” kit
Customer label products must be marketed as skillfully as traditional branded products from manufacturers. Retailers launching customer label products want to enhance their profile with consumers while distinguishing themselves from the competition. Any company that wants to successfully introduce new products and ideas to the marketplace must first understand consumers: what they want, what they don’t want, what they’re missing. Market observation, market research and product development therefore go hand in hand.
Our customer solutions team conducts in-depth analyses of specific product categories, points of sale and consumers. This information enables us to develop custom-tailored products or brand concepts for our customers.
Aligning the product range with consumer trends
When addressing the problems faced by retailers, the bottom line is how to make the chocolate aisle more attractive for our various customers. This includes ensuring that the range of chocolate products on offer is aligned with the latest consumer trends, which we do through constant monitoring.
Customer label products must be marketed as skillfully as traditional branded products from manufacturers. Retailers launching customer label products want to enhance their profile with consumers while distinguishing themselves from the competition. Any company that wants to successfully introduce new products and ideas to the marketplace must first understand consumers: what they want, what they don’t want, what they’re missing. Market observation, market research and product development therefore go hand in hand.
Our customer solutions team conducts in-depth analyses of specific product categories, points of sale and consumers. This information enables us to develop custom-tailored products or brand concepts for our customers.
Aligning the product range with consumer trends
When addressing the problems faced by retailers, the bottom line is how to make the chocolate aisle more attractive for our various customers. This includes ensuring that the range of chocolate products on offer is aligned with the latest consumer trends, which we do through constant monitoring.
